The Meta Ads
Break-Even Calculator
Before you spend a single dollar boosting that post, find out whether the funnel can actually turn a profit. This calculator shows you the numbers you need to know before scaling ad spend.
Your funnel numbers
Estimate if you are not running ads yet. The calculator will show you the targets you would need to hit.
What Meta charges each time someone clicks your ad. For many small businesses, this may range from $0.40 to $2.00 depending on niche, audience, and creative.
Of the people who click your ad and land on your page, this is the percentage who actually buy.
The price of the offer your ad sends people to.
Average added value from order bumps or upsells per customer. Leave this at $0 if you do not have one yet.
How much you are thinking of spending on this campaign, either monthly or as a total test budget.
How close are you to break-even?
Your conversion rate compared to the rate you need just to avoid losing money.