The Pinterest
Traffic-to-Sales Calculator
Pinning every day but not sure it is actually working? Plug in your real numbers and see how your pins turn into revenue — and what it realistically takes to hit your income goal.
Your Pinterest numbers
Use your real stats if you have them, or the suggested starting points below.
Total times your pins are seen each month. Find this in your Pinterest Analytics.
The percent of people who see a pin and click to your site. Strong, keyword-rich pins can increase this over time.
Of the visitors who land on your page, this is the percentage who buy or join your list.
Your typical order value — the price of the product most Pinterest visitors buy.
What you will put behind promoting your strongest organic pins.
The estimated cost each time someone clicks your promoted pin.
Paid clicks may convert slightly lower than warm organic traffic. Start conservative.
Working backward from a goal
How much do you want Pinterest to earn each month?
Your numbers are only as good as your pins.
Learn the pin formats, keyword strategy, and content structure behind stronger click-through rates.
Explore the Pinterest Playbook